Wholesum Japan is family owned by Don and Satomi Roxburgh.

Don Roxburgh is originally from New Zealand, and has had a relationship with Japan since coming as an AFS Exchange Student in 1990. Since then, he has gained a BA from Kyoto University's Law department, and worked for 17 years in finance and investment for multinational companies in Japan, New Zealand and India. He is fully fluent in Japanese, and for leisure occasionally enjoys a good bottle of wine, and often challenges himself in ultra marathons, trail runs, and cycling.

Satomi Roxburgh is from Sagamihara near Tokyo. After travelling the globe as a Cabin Attendant, she now is focusing her talents on Vegetarian Cooking using Japanese ingredients and frequently holds cooking lessons. When she has free time she enjoys Yoga, Piano, and beating Don at golf.

JPY 25,000,000

Tokyo, Japan

Company Name:

Affiliated Banks:

Wholesome Life

We contribute to people's health by providing tasty and wholesome food solutions. Eating the right food is important to us, and we believe by doing so we are better able to tap into our potential, to meet our goals and make a positive impact on the world around us. 

We import and sell (retail and wholesale) a select range of food products​ produced and grown by people as passionate about wholesome food as we are. 

15 November 2016

Level 7, Wakamatsu Building 3-3-6
Nihonbashihon-cho, Chuo-ku
Tokyo, Japan 103-0023

Phone Number:

Place of Incorporation:

Like the middle leaf in our logo, we bridge between Japan and foreign markets cultivating collective delight and helping businesses grow. Together we effectively achieve results and make a positive impact on society. 

We work with flexibility and love to develop niche markets where bilingual expertise is is difficult to find. ​We enjoy challenges, so please reach out if you are thinking about entering the Japanese market, but are unsure where to start.

To your domain expertise we contribute: 

     - 20+ years of professional experience in Japan 

     - Business operation expertise

     - Flexibility and speed

     - Transparent communication


Donald Roxburgh

Wholesome Business

- Market Entry Service -

Resona Bank, Limited - Muromachi Branch

Sumitomo Mitsui Banking Corporation - Nihonbashi Branch


Cultivating Collective Delight

Wholesum Japan Company

Representative Director:



+81 3 6202 2904



Japan Market Entry Services
Education & Promotion of Japanese Food Products
Food Import, Distribution, Sales and Marketing